To kick off the start of the 2023 Soccer Champions Tour in true Hollywood fashion, legendary Italian soccer club AC Milan celebrated their arrival to the City of Angels with a 92-foot-tall soccer ball-shaped hot air balloon as it soared above the Hollywood sign.
Regarded as the #1 Italian soccer brand amongst U.S. fans, AC Milan and its players are a globally revered club, with a powerful presence and a loyal following in L.A. As part of the 2023 Soccer Champions Tour, the team will be playing fellow European soccer giants Real Madrid, Juventus, and FC Barcelona.
The journey to the United States will primarily be an important opportunity to engage AC Milan fans in a series of fan-centric initiatives. A meet and greet event will take place on 29 July at Niky’s Sports in Santa Monica, organized in collaboration with PUMA, where a number of Rossoneri players will be present.
Furthermore, thanks to the retail trailer accompanying the team during the three tour matches, fans attending the stadiums will have the chance to purchase official Club merchandise and personalize their jerseys, further immersing themselves in the Rossoneri family. Even from overseas, the Club will remain connected to its over 550 million fans worldwide through the creation of exclusive multimedia content by Milan Media House. These contents will engage Milan supporters every day across the Club’s official platforms.