Alka-Seltzer®, the Bayer brand known for its effervescent antacid and pain relief products, today announced a partnership with musician and producer T-Pain to launch its newest innovation, NEW Alka-Seltzer Hangover Relief.
After a night of drinking, NEW Alka-Seltzer Hangover Relief provides fast relief from headaches, body aches, and mental fatigue the morning after. To introduce the brand to a new set of younger consumers and keep everyone celebrating without fear of the next day, Alka-Seltzer released a remixed version of its iconic “Plop Plop, Fizz Fizz” jingle – mixed, produced, and recorded by rapper, musician, and cocktail enthusiast, T-Pain.
The original Alka-Seltzer jingle was released in 1951 with its catchy tune and memorable tagline of “plop, plop, fizz, fizz – oh, what a relief it is” that soon became synonymous with the brand for years to come. T-Pain’s new version of the jingle plays homage to the classic with a spin that, while making it more relevant to the times, still lets consumers know it’s distinctly an Alka-Seltzer product. The jingle is available to stream on AlkaSeltzer.com and to celebrate, fans are invited to take part in a TikTok dance challenge, showing off their best moves to the remix alongside T-Pain.