AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media.
The partnership will also include extensive “The Walking Dead” on-pack and in-store branding and character images on more than 100 million individual Mountain Dew products in store locations nationwide.
The limited edition Mountain Dew packaging, which features iconic show character images of Rick Grimes, Michonne and Daryl Dixon on all single serve 20oz. and 12oz. 12-pack outer cases of Mtn Dew®, Diet Mtn Dew® and Mtn Dew Pitch Black® packaging, will be sold this fall, while supplies last.
The augmented reality app is now available, and “The Walking Dead”-branded Mountain Dew products will be arriving in store locations almost immediately, as part of the run-up to the season eight premiere of “The Walking Dead” on October 22. The premiere will be the 100th episode in the series that has been the #1 show on television for the last five years running among viewers 18-49.
