AMC Entertainment, the largest theatrical exhibitor in the United States, in Europe & the Middle East, and in the world, announced that it is expanding its business outside of the traditional theatrical exhibition industry with plans to capture a piece of the growing multi-billion dollar popcorn market.
AMC will sell its popular AMC Theatres Perfectly Popcorn, which has been available to consumers in theatres for more than a century continually since the year 1920, through four new platforms.
Beginning in 2022, AMC will begin selling freshly made AMC Theatres Perfectly Popcorn at select mall retail locations around the country. Those new kiosks, counters, and stores will feature real AMC movie theatre popcorn and other AMC movie theatre treats.
AMC will sell “To Go” packages at its theatres of freshly popped popcorn for takeout and/or pickup.
The U.S. multi-billion popcorn market is expected to grow significantly over the next several years. With the popularity of AMC Theatres’ Perfectly Popcorn, and given AMC’s current position as the largest freshly popped popcorn provider in the United States, AMC believes that an expansion into the sale of popcorn on a retail basis outside of theatres is a natural extension of AMC’s core business.