American Eagle Outfitters is empowering Young America this Fall with the launch of an evolutionary campaign platform, #WeAllCan, featuring a cast of diverse young talent with strong, affirmative voices and distinct, personal style.
#WeAllCan celebrates the power and influence of Young American Millennials and their need to express their individuality and be heard. Featured in the groundbreaking campaign are Hailee Steinfeld, Troye Sivan, Yara Shahidi,Cody Christian, Raury, Neels Visser, Jasmine Sanders, Landon McNamara, Valentina Cytrynowicz, Michael Lockley, Juana Burga and Xiao Wen Ju. Chosen for their credibility in the realms of acting, music, modeling and social media, they all represent the empowerment and open thinking that epitomizes the Millennial generation.
American Eagle Outfitters enlisted a team of innovators to shape #WeAllCan, retaining creative agency Laird + Partners, led by visionary Trey Laird, along with New York-based photographer Cass Bird and stylist Sara Moonves. The campaign aims to inspire and empower the brand’s consumers with thought-provoking imagery through the lenses of art, fashion, music, philanthropy and activism.
