American Express is launching the next iteration of “American Express UNSTAGED,” a digital musical experience platform, with a performance by 15-time Grammy® Award-winning singer/songwriter/producer and longtime American Express collaborator, Alicia Keys, to celebrate the release of her new album ALICIA.
The virtual performance “American Express UNSTAGED: ALICIA” will take place on September 18, 2020 at 6:00 PM ET, in celebration of Keys’ new album being released the same day, and will provide Card Members and Alicia Keys fans alike with a one-of-a-kind musical and artistic experience from the comfort of their homes.
The free, virtual performance will highlight some of Keys’ newest music. Keys will take viewers on an auditory journey while performing on a visually stunning set built with XR technology.
Card Members will have access to purchase Exclusive Packages that unlock an enhanced virtual stream that will include “Behind the Stream” content after the performance where Keys will discuss her inspiration for the album as well as candidly respond to questions from fans. Additionally, Card Members will also be able to bring the Alicia Keys experience into their home through a curated piece of merchandise as well as an intimate virtual meet-and-greet with Alicia.
Details and Costs for Card Member Exclusive Packages:
- Enhanced streaming experience, with “Behind the Stream” content at a cost of $10
- Enhanced streaming experience with “Behind the Stream” content, and exclusive Alicia Keys branded sweatshirt at a cost of $50
- Enhanced streaming experience with “Behind the Stream” content, exclusive Alicia Keys branded sweatshirt and Card Member meet-and-greet with Alicia Keys at a cost of $100
Registration for the free, virtual event will be made available to the public on September 14, 2020 at 11 AM ET at AmexUnstagedALICIA.com. Card Member Exclusive Packages will also be available to purchase on a first come, first served basis, while supplies last, on September 14, 2020 at 11 AM ET at AmexUnstagedALICIA.com.* For every “Amex Exclusive Behind-the-Scenes Access” ticket purchased, American Express will donate the equivalent of 60 meals** to Feeding America®.***