American Greetings and global superstar Dolly Parton have announced a partnership that is sure to bring joy and magic to the world.
The partnership allows users to send a birthday greeting set to the tune of Parton’s iconic hit “9 to 5” through American Greetings’ popular SmashUps digital initiative. With 1,200 different names available to personalize the SmashUp, it is easier than ever to bless loved ones with a little bit of music.
Parton had this to say about the partnership:
Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity. God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.
Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings, said:
We’re so excited to share the “Birthday Time” SmashUp with our members, Dolly’s fans, and anyone looking for ways to make someone feel special on their birthday. We felt that the Country Music Hall of Fame theater was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.
Stay tuned for more information about Dolly Parton greeting cards coming to Walmart later this summer at www.americangreetings.com/dolly.
