r.e.m. beauty, the award-winning beauty brand founded by multi-talented Grammy winner, singer, and actress Ariana Grande, announced a strategic investment led by Sandbridge Capital, a leading consumer-focused private investment firm that exclusively partners with high-growth global brands.
This partnership represents a compelling opportunity to optimize r.e.m. beauty’s global potential through continued product innovation, talent acquisition, and geographic expansion to support the brand’s surging global demand. The investment also included participation from Strand Equity and long-term Grande collaborators HYBE America, Live Nation Entertainment, and Universal Music Group.
Founded in 2021, r.e.m. beauty creates high-performing and innovative clean cosmetics that empower self-expression, creativity, and confidence. Ariana Grande’s r.e.m. beauty was created to empower people with the tools they need to bring their most vivid, limitless, and creative dreams to life. From color cosmetics to treatment and complexion products, the clean, vegan, and cruelty-free brand offers an inclusive range of shades and products accessible to all and is newly PETA certified.
