Ayesha Curry, Founder and CEO of lifestyle brand Sweet July, announced the launch of her first-ever skincare line – Sweet July Skin.
A natural extension of the Sweet July brand, Sweet July Skin is a celebration of Ayesha’s Jamaican roots, featuring clean, simple, and effective products that offer a sensory experience to treat your skin to an island vacation.
Curry said:
Throughout my life, I’ve learned a lot about skincare and the natural benefits derived from superfoods like papaya and guava from my mother and grandmother.
In pairing those ingredients with proven actives, we’ve developed a skincare experience that is great for your skin but also truly enjoyable. I’m excited to share a little bit of my Jamaican culture with everyone through these products.
Utilizing Ayesha’s culinary expertise, Sweet July Skin features formulated “recipes” that embrace the power of Caribbean ingredients, such as guava, papaya, and soursop. The new line of clean formulas combine the sensorially rich properties of these superfoods with hardworking actives to provide efficacy and proven results. The result is simple yet effective products that transform your daily skincare regimen into a private self-care retreat.
Launching with the Pava Exfoliating Cleanser, Pava Toner, and Irie Power Face Oil, Sweet July Skin features a nutrient-rich blend of natural ingredients to reveal smoother, brighter and hydrated skin.
- Pava Exfoliating Cleanser: A creamy exfoliating cleanser that combines papaya, guava, and lychee seed powder with glycolic acid and lactic acid to effectively remove makeup while leaving skin feeling soft, smooth, and moisturized. ($39)
- Pava Toner: A gentle, yet highly effective resurfacing toner featuring a combination of glycolic acid and natural fruit extracts, offering the ideal skin reset to achieve healthier, happier, and clearer skin. ($32)
- Irie Power Face Oil: Inspired by the Jamaican saying “Everything Irie,” which is often used to mean “everything is alright and fine.” Irie Power Face Oil is enriched with a powerful trio of neem seed oil, tea tree oil, and rosemary oil to target blemishes, hyperpigmentation and uneven skin texture. ($60)
