BACARDÍ® rum luvs Camila Cabello, to show their love, they are celebrating Cabello’s new album, “C,XOXO,” with the launch of a limited-edition bioplastic vinyl derived from sugarcane.
Available for presale on https://shop.bacardi.com/products/sugarcanevinyl, this exclusive sugarcane vinyl offers fans a unique opportunity to own a piece of music history made using a more sustainable production method than traditional vinyl.
Partnering with Evolution Music – a team of music industry and sustainability experts working together to make the music industry more sustainable – this record takes several steps to reduce waste and improve sustainability without sacrificing sound quality. The process begins with the sugarcane, which is broken down to create a bioplastic, which is then pressed using a lower temperature, reducing energy consumption compared to traditional vinyl production.
To amplify the launch of the sugarcane vinyl, BACARDÍ is releasing a set of videos to explain the sugarcane vinyl production process. The first (above) is a short-form video starring Camila Cabello, capturing the essence of her partnership with BACARDÍ and the excitement surrounding the sugarcane vinyl release. The second (below) is a long-form exploration delving into the process used to create the sugarcane vinyl.
As part of its ongoing multi-year partnership, BACARDÍ is also introducing two new custom cocktails inspired by Camila’s songs from “C, XOXO”: Chanel No.5 and BOAT. These refreshing cocktails, perfect for the summertime, capture the essence of Camila’s new music.
Chanel No.5 Recipe
- 2 oz BACARDÍ Superior rum
- 0.75 oz Lime Juice
- 0.75 oz Pineapple Juice
- 0.5 oz Raspberry Syrup
- 0.5 oz MARTINI® Fiero Italian vermouth
- Bing Cherry with the stem as garnish
B.O.A.T. Recipe
- 2 oz BACARDÍ Superior rum
- 0.5 oz Lime Juice
- 0.5 oz Kiwi Puree
- 1.5 oz blue sports drink
- Splash of Sparkling Lemonade
- Lemon wheel as garnish