Mattel, Inc. announces the launch of a dynamic, unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain.
Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection.
The venture also marks the first time Barbie is entering the digital art world. Together, the two entities are dropping three one-of-a-kind NFTs of distinctive Barbie and Ken avatars. Styled in complete looks from Balmain’s designs, each is accompanied by a one-of-a-kind bespoke set of Barbie-sized Balmain pieces, creating a unique digital and physical art collection.
These Barbie x Balmain NFTs will be available exclusively through Mattel Creations, via an online auction hosted on mintNFT, guaranteeing buyers a unique place in fashion history as it moves into the virtual realm.
The Barbie x Balmain ready-to-wear and accessories line takes the established aesthetic and opulence that Rousteing has so successfully built up over the past decade and filters it through a Barbie lens. From a nostalgic 1990’s-era Barbie logo to a “Barbie pink” Pantone to Barbie’s iconic packaging, Rousteing and the Balmain teams’ 50+ piece collection intertwines the toy’s signatures with the label’s hallmarks, like its marinière and Labyrinth patterns. Barbie and Balmain share a penchant for bright, optimistic iconography, and here, they come together in a balanced and wearable homage to the ebullient legacies of both.
The Barbie x Balmain ready-to-wear and accessories line will be available for purchase at Balmain stores, balmain.com, Mattel Creations, and retailers worldwide beginning January 13th.
