Mattel announced that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James.
Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community. Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel said:
Ken is Barbie’s longtime best friend and supporter.
We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential.
LeBron James said:
As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication.
Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness.
The Barbie Signature LeBron James Kenbassadors doll will be available at select Target stores and online at Target.com, Amazon, Walmart and Mattel Creations for an SRP of $75 starting Monday, April 14th, at 12:00 AM ET.
