Barefoot, the most awarded wine and bubbly brand in U.S. competitions, today announces ‘Band Together’, a partnership with six-time GRAMMY-winning group Black Eyed Peas to bring a fun augmented reality (AR) music experience to consumers nationwide.
Beginning today, you can scan the QR code on Barefoot and Black Eyed Peas ‘Band Together’ displays in retail locations nationwide for access to the campaign website. From the website, you can learn more about the program, enter for the chance to win a virtual meet and greet with Black Eyed Peas, and download the new Barefoot Wine AR app. Once in the app, consumers who scan the iconic foot logo on their favorite Barefoot bottle, box, or can hear vocals or instrumentals from the remixed “VIDA LOCA” track.
Music and wine are the perfect pairing, and often bring people together over shared experiences and conversation. ‘Band Together’ combines these two universal languages in a fun and engaging way while also benefitting two national non-profits during this current time of need, making this program the perfect mash-up.
Consumers who ‘Band Together’ with Barefoot and Black Eyed Peas are helping bring relief to families working in the food and beverage industry across the country, an industry that has long supported Barefoot.
For every Barefoot label scanned, a **$1 donation will be made. Donations support Children of Restaurant Employees (CORE), a national non-profit providing financial relief to food and beverage employees with children, who has partnered with Barefoot to raise awareness and funding throughout the Covid-19 crisis, and the American Cancer Society (ACS), a long-time partner of Black Eyed Peas member Taboo following his 2014 cancer diagnosis.