Through its designs and spirit, MCM enables multitudes of personal expression. That is the message at the center of the brand’s Autumn/Winter 2019 campaign, which stars Billie Eilish, the global pop icon and this year’s breakthrough music superstar.
MCM’s vision is a reflection of its consumers’ mindset: eccentric, irreverent, playful, youthful, fluid, and untethered to any one specific tribe or clique or aesthetic or set of borders or school of thought. Much like its wearer, MCM defies cliché and convention and tends toward a healthy irreverence.
In the Autumn/Winter 2019 campaign, Eilish and Childish Major share the same wardrobes of genderless apparel and accessories. Through their styling, multiple forms of self-expression emerge.
