Blake Lively has introduced her very own haircare line, Blake Brown, carefully formulated with leading experts over seven years — to bottle Blake Lively’s own personal regimen into a handful of products that are both effective and easy to use.
Lively said:
Blake Brown has been more than a 7-year labor of love.
I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud. We’ve partnered with the coolest accessible chain out there, Target, to bring this baby to you all. I can’t wait for people to try it. In stores August 4th!
With eight haircare products available at launch, Blake Brown takes a unique approach to the category. The product philosophy is built on a system that alternates between strengthening and nourishing formulas to deliver what healthy hair needs most – the right balance of strength and moisture. While there are 8 products inclusive of shampoos, masks, a styler and mousse, the brand quite notably does not offer a traditional conditioner in the lineup, but rather, sells its Nourishing and Strengthening masks that can easily be incorporated into any shower.
