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Blue Diamond Growers, the world’s leading almond marketer and processor, announced the creation of its latest innovation, The Nutty Cruiser™ set to officially launch on National Almond Day, February 16.
Blue Diamond’s almond vehicle will embark on the “Bring Your Flavor” National Tour, with the goal of distributing one million almond samples to consumers. This nationwide initiative was designed to showcase Blue Diamond’s bold and craveable flavors to provide the ultimate snacking experience for flavor fanatics all over the United States.
The Nutty Cruiser™, created by Inspira, will visit major markets throughout 2025 on the “Bring Your Flavor Tour” including Sacramento, Calif., Los Angeles, New York City, Boston, Washington D.C., Chicago, Milwaukee, Indianapolis, Bentonville, Ark., Panama City, Fla., and Columbus, Ohio, with additional locations to be announced soon.