Brooklyn Brewery launches a limited-edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of Hip-Hop’s 50th Anniversary.
This limited release of Brooklyn Lager – which is celebrating its 35th anniversary this year – delivers the same bold taste that has made it a favorite for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son, capturing his larger-than-life persona and serving as a testament to his creative legacy and profound impact on the hip-hop community, as well as in fashion, style, photography, and more. The limited-edition artwork will be available across all packs and sizes, starting in August, while supplies last.
Coinciding with the release, a special capsule collection of limited edition apparel and accessories will be on sale on August 4th, online and in the Brooklyn Brewery Tasting Room. The collection is available to preview now via https://store.brooklynbrewery.com/notoriousbig.
When Brooklyn Lager first launched, it revolutionized the beer scene with its award-winning taste, delivering a rich and flavorful profile. With bold grapefruit and smooth, toasty caramel notes, this iconic lager quickly became a symbol of quality and craftsmanship. Emerging from Brooklyn in the ‘90s, both achieved local acclaim before attaining global status. This pairing brings together his timeless artistry with the bold iconicity of the classic beer; a celebration of innovation and artistry in both music and brewing, honoring Hip-Hop’s 50th Anniversary.
