Buchanan’s Blended Scotch Whisky is reuniting friends, families, and communities with Buchanan’s La Reunión, a pop-up market experience that celebrates the vibrancy of local Hispanic culture while giving back to the neighborhoods that need it most.
The multi-city curated events will bring together local Hispanic businesses – from florists and artists to designers and chefs – to celebrate the many traditions and sazón that make each community so unique. At each Buchanan’s La Reunión event, Buchanan’s is making it easy for guests (21+) to give back through the brand’s Pull up a S[eat] with Buchanan’s initiative. By donating meals through local charity partners Rethink Food (New York City), No Us Without You LA (Los Angeles), Target Hunger (Houston) and Buddy System MIA (Miami), the program feeds food insecure neighborhoods and amplifies the voices of those inspiring change.
Buchanan’s La Reunión kicked off in New York City and brought block-party vibes to Brooklyn where guests enjoyed whisky cocktails and bites, local shopping and live entertainment and performances by Dominican Latin Trap Pioneer Messiah, Puerto Rican power duo Coco and Breezy and Puerto Rican-Panamanian DJ Bembona. The event helped support food insecure neighborhoods in NYC this Summer through Rethink Food.
Buchanan’s La Reunion will be showing up to Los Angeles on Saturday, August 28, will continue in Houston on Saturday, September 18, and will culminate in Miami on September 21, during Hispanic Heritage Month and one of the most important weeks in Latin music. At the event, guests will enjoy:
● Sips + Eats: Treat yourself to local bites from Hispanic vendors paired with signature Buchanan’s Whisky cocktails with customizable garnishes served out of a fruit cart.
● Shop Local: Browse and shop a curated marketplace featuring local Hispanic vendors ranging across food, fashion, arts & crafts, skincare, florals and more.
● Customized Kicks: Got kicks? Enjoy on-site sneaker customization experience by local artists Brenda Equihua and Johanna Toruño.
● Summer Jams: Vibe to some of the hottest hits of the summer with live entertainment and DJ sets by local talent
● Community Give Back: Pay it forward and easily give back to your local community through our food partners Rethink Food, No Us Without You, Target Hunter and Buddy System MIA
