Bud Light, the Official Beer Sponsor of the NFL, is back for football’s biggest weekend with a brand new campaign that is bound to be the talk of every cul-de-sac.
The campaign’s new ad introduces music superstar Post Malone, actor and comedic powerhouse Shane Gillis, and NFL Hall of Famer Peyton Manning as BMOCs, otherwise known as “Big Men on Cul-De-Sac,” who are the neighbors everyone relies on to level up a party with their entertaining expertise, state-of-the-art gadgets, and fully stocked coolers of Bud Light.
The: 60-second spot, “BMOC,” sees best buddies Post Malone and Shane Gillis enjoying the view from their lawn chairs when a neighbor asks for some help in turning up the vibes at his backyard party. Post and Shane jump into action, launching Bud Lights as party invitations to neighbors on the cul-de-sac as the party starts to heat up. Peyton Manning enters the party in a classic BMOC fit, consisting of jorts and a fanny-pack, as the whole cul-de-sac assembles for a good time where ice-cold Bud Lights are cracking, the meats are smoking, and the vibes are easy.