Budweiser, America’s iconic beer since 1876, unveiled its first zero alcohol brew, Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate, Dwyane Wade, this zero-sugar, 50 calorie beverage has the same refreshing, full-flavored taste you can expect from Budweiser with zero percent ABV.
The non-alcoholic/alcohol free beer category is a rapidly evolving industry with exciting growth opportunities. Budweiser has over a century of brewing heritage and a legacy of category-setting innovation that never uses artificial flavors, colors or dyes – making it a perfect brew to provide drinkers with the freedom of choice. Now beer’s most iconic brand is in the alcohol free game, bringing the category to new consumers nationwide.
Co-founder and longtime Budweiser partner Dwyane Wade helped define Budweiser Zero’s core attributes, including the design of the sleek packaging. Leveraging his ties to the sports world, Wade helped create Budweiser Zero with the athlete in mind: someone who wants the great taste of a Budweiser without the after-effects of alcohol, particularly while training or in season.
In addition to people who live and breathe sports, Budweiser Zero is an elevated choice for those looking to maintain a balanced lifestyle and are looking for a beverage that won’t compromise that. Wade will also appear in advertising tied to the product in the coming months.
Budweiser Zero is available in 12-pack 12oz cans and 16oz single cans, with the addition of 6-pack 12oz bottles coming in December 2020. Budweiser Zero is an alcohol free brew strictly for adults 21 years of age or older.
