Budweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters.
The commercial will be timed with a new company commitment to add a second brewery to its emergency water program to increase its disaster relief efforts by the end of the year.
Budweiser, no stranger to the Super Bowl stage, is proud to turn the spotlight on its employees to recognize their participation in the Anheuser-Busch emergency water program. The one-minute commercial takes viewers into the Cartersville brewery and features Kevin Fahrenkrog, General Manager of the brewery and an Anheuser-Busch employee for nearly 30 years. Fahrenkrog is joined by more than 20 of his colleagues in the commercial, representing the thousands of Anheuser-Busch employees responding to natural disasters each year.
To bring the commercial to life, Budweiser tapped 5-time Grammy nominated musician, Skylar Grey, to create a custom rendition of the iconic song “Stand by Me.” In addition to her musical contribution, a portion of proceeds from Grey’s single will be directly donated to the American Red Cross.
Employees are the driving force behind the Anheuser-Busch emergency water program, which is centralized in its Cartersville, GA brewery. Together with the help of century-long partner, the American Red Cross, they deliver safe, clean drinking water to cities affected by natural disasters. In 2017 specifically, donations supported those in Houston, Puerto Rico, California and Florida. The same production and logistical capabilities used to can and deliver beer across the country makes the company uniquely equipped to do its small part by providing a vital necessity – clean drinking water.
Anheuser-Busch will continue doing its small part to help in times of need, and in 2018, the company will add its Fort Collins, CO. brewery to its emergency water program in an effort to deliver water more quickly when disaster hits.
Over the past 100 years, Anheuser-Busch has partnered with the American Red Cross to support local communities affected by natural disasters. Most recently, they shipped cans of emergency drinking water to the communities hit by Hurricanes Harvey, Irma, Maria and the California wildfires.