BACARDÍ rum announces pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform.
In her first-ever spirits collaboration, Callo stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms, the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Cabello said:
I’m beyond excited to be partnering with BACARDÍ. I’ve always thought of BACARDÍ as the quintessential rum brand.
To me, BACARDÍ is synonymous with the spirit of the Caribbean and, of course, good cocktails and a great party. The campaign we worked on is unlike any project I’ve done before. I can’t wait for fans to experience it.
The BACARDÍ campaign is a celebration of the vibrant spirit of Cabello’s new music and the brand’s longstanding passion for bringing together community through movement and self-expression. Check out the recipe for the I LUV IT PUNCH, below!
I LUV IT Punch Recipe
- 2 oz BACARDÍ Superior rum
- ½ oz St Germain liqueur
- ½ oz Passion Fruit Nectar
- ½ oz lime (juice of about half a lime)
- 1 oz coconut water
- Lime wheel and toasted coconut flakes as garnish
Method: Build all ingredients into a rocks glass filled with cubed ice. Give a quick stir to combine. Garnish with a lime wheel and toasted coconut flakes.
