C’mon barbie, let’s go crush some candy!
Candy Crush Saga announced its newest (and pinkest) partnership with the most anticipated movie of the summer, BARBIE. On July 13, 2023, just days before the film hits theaters on the 21st, the brand will launch in-game BARBIE experiences that feature exclusive content accessible only to Candy Crush Saga players.
BARBIE fans and Candy Crush Saga players will have in-app access to the exclusive featurette, A Candy Exclusive: We Are BARBIE, in which the film’s director, producers, and talent discuss the different personalities and Barbies that will be seen throughout the movie. Ahead of the movie’s release on July 21, BARBIE fans and Candy Crush players alike will also embark on a fantastical road trip with Barbie, Tiffi, and other iconic Candy Crush Saga friends.
BARBIE’s journey to the Candy Kingdom will be available for Candy Crush players from July 13th – 23rd as part of Candy Crush Saga’s Nostalgia Season, which runs July 3rd – August 31st, and features a full summer of road trips that allow Candy Crush Saga players new experiences as Tiffi drives around the Kingdom.
