Canon and M. Night Shyamalan, the visionary filmmaker behind The Sixth Sense, Signs, and The Village, will debut a showstopping, interactive booth experience for the director’s upcoming Universal Pictures thriller Knock at the Cabin (in theaters Feb 3).
Attendees will enter a life-size replica of the cabin from the movie, tucked away in a true-to-life forest in the middle of the CES show floor; interact with characters from the film in photo-realistic VR (through the use of “doppelganger” actors); search for clues in a virtual cabin environment and speculate on how the story ends; barricade the cabin with virtual objects to keep the intruders out via a 3-min VR game, and have a fully immersive experience in the world of the film – all powered by Canon’s new VR and imaging technologies that will be showcased at CES.
Shyamalan was highly involved in designing the booth and brainstorming the creative ways Canon’s technology is used to provide a unique, immersive movie experience.