Timed with Women’s History Month, multi-platinum recording artist and fashion icon, Cardi B, announced the upcoming release of her first limited edition fashion doll alongside Real Women Are, a new diverse and inclusive doll brand.
An experienced and risk-taking female entrepreneur, Cardi B inspired and created the doll in her outspoken, colorful and confident likeness. In celebration of the power of authenticity and diversity, Cardi B has teamed up with Real Women Are, a groundbreaking doll brand inspired by influential and impactful women of color created for girls.
The limited-edition, Cardi B-inspired Real Women Are doll will be available via exclusive waitlist at www.realwomenare.com for only 72 hours.
The partnership between Cardi B and Real Women Are represents a collection of firsts for the artist and the new brand. This is Cardi B’s first doll as she provided inspiration, led creative direction and was an integral part of the production process. Real Women Are is the first minority-women owned and led doll brand targeting women and girls of all ethnicities backed by the National Entertainment Collectibles Association (NECA), whose toy division was started nearly 20 years ago. For both Cardi B and NECA, the launch of the Real Women Are brand is especially timely as Gen Z and Gen Alpha girls come of age in today’s cultural landscape that recognizes the need for diversity, inclusion and representation on an unprecedented scale.
The exclusive waitlist will only be accepting orders for 72 hours, starting March 5th. Fans and collectors who have reserved the doll will be guaranteed a doll for purchase in July ’21. The doll retails for $35.00 and will be available at www.realwomenare.com.