The Hispanic Heritage Foundation (HHF) announced that 10-Time GRAMMY winner, Rock and Roll Hall of Fame member, and Global Music Icon CARLOS SANTANA will be recognized with the Legend Award and as the subject of a multi-artist tribute performance on the October 8th PBS broadcast of the 34th Annual Hispanic Heritage Awards.
Santana, said:
With gratitude, I am deeply honored to be receiving the 2021 Hispanic Heritage Legend Award. I am grateful to the Latin Community and to everyone who feels oneness with our mission to bring equality, fairness, justice, unity, and harmony We wake up every day to touch people’s hearts with our music, spirits, vision, and to make a difference in the world, for the highest good for life, people, and the planet. It is a blessing to be a blessing. We thank the Hispanic Heritage Foundation and PBS for this glorious honor.
Jose Antonio Tijerino, President and CEO of HHF, said:
The Hispanic Heritage Foundation is thrilled to recognize Carlos Santana with the Legend Award.
As we focus on diversity and inclusion, Carlos has been doing exactly that since he started his remarkable career by blending genres to create an alchemy of sound, spirit and energy since he started including rock, jazz, blues, Latin and African rhythms, among others. His approach to music is a model for how our country and world should unite. We are also excited to have amazing group of artists pay tribute to Carlos through a compelling performance during the Hispanic Heritage Awards on PBS. We look forward to celebrating Latinx accomplishment, vision, and culture with all of America as we honor Carlos and his remarkable presence.
This year’s Awards, modeled after last year’s PBS broadcast, will once again feature more intimately filmed performances and Honoree segments captured on location across the United States and Latin America.
Last year’s program had the highest ratings and reached more people in the PBS Broadcasts’ history with Awardees including Bad Bunny, Selena Gomez, Linda Ronstadt, Jessica Alba, John Lewis, and our Farmworkers, with performances by Sebastian Yatra, Jessie Reyez, Sech, Calma Carmona, Flor de Toloache and a grand finale tribute to Linda Ronstadt anchored by The Mavericks featuring Latina vocalists: Joy Huerta of Jesse and Joy, Lupita Infante, La Marisoul of La Santa Cecilia, Gaby Moreno and Carla Morrison.
The Hispanic Heritage Awards were created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America and is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions.