Carl’s Jr.® and Hardee’s® are joining the crypto-currency craze and partnering with actress and supermodel Charlotte Mckinney for their first-ever non-fungible token (NFT).
Featuring one of Mckinney’s famed All-Natural Burger bite shots from a 2015 advertising campaign, the NFT was created by female artist, Grace Casas, and will be auctioned off to one lucky fan starting today on OpenSea. All net proceeds from the NFT sale will go toward The Simon Foundation for Continence, a nonprofit whose mission it is to provide help and hope for individuals with incontinence.
As Carl’s Jr.’s® celebrates 80 years of innovation in the quick-service restaurant space this July, the release in partnership with Mckinney signals the brands’ final goodbye to a more risqué advertising past as they continue to focus on impossible-to-ignore culinary innovations, including the recently launched Hand-Breaded Chicken platform, the first-ever CBD burger at Carl’s Jr.®, Froot Loops Mini Donuts and more.