Casa Azul announced the launch of their new Organic Tequilas supported by a partnership with investor Eiza González, the Mexican-born actress.
González said:
As a Mexican woman, Tequila is a deep part of my culture and heritage. It was important for me not to be just another celebrity face of a brand, but to partner with a family-led business that celebrates modern Mexico and gives back to my people. After learning Lance’s incredible track record in the industry and spending time with the multi-generational family that owns the farm and distillery in Mexico, it was clear I found a brand that loves and respects Tequila and Mexican culture like me.
Casa Azul Organic Tequila is distributed by RNDC, and is launching in CA, AZ, CO, TX, LA, IL, MD, DC, VA, SC, GA, and FL, and rolling out across major markets this year. The tequila is available in three expressions with the following SRPs: Casa Azul Organic Blanco ($69), Casa Azul Organic Reposado ($89), and Casa Azul Organic Añejo ($129).
