To celebrate Earth Day, CASETiFY, the global tech accessory brand loved by millennials, Gen Z, and Hollywood celebrities launched its yearly sustainability Impact Report, shedding new light on the progress of its Re/CASETiFY upcycling program.
Together with the updated sustainability figures, the brand has also announced its month-long calendar of events happening in the United States, South Korea, Australia, and China that invites local artists to create useful art pieces using recycled cases. All of these are part of the brand’s ongoing efforts to make sure the end of any phone case is the beginning of a new one in all possible ways.
The Re/CASETiFY process starts with its bins, located at more than 40+ CASETiFY Studio physical stores where the brand sells its products globally. Users can donate their old smartphone and earbud cases into the bin anytime, receiving store credit in return.
Upon reaching the plastic upcycling facility, the donated cases’ materials are shredded and separated into Re/CASETiFY pellets, the core material that is later on processed to be used as recycled plastic for new accessories, including phone cases, airpod cases, and more. In this process, any metallic or non-recyclable part is separated and disposed of properly.
Upon processing all discarded plastic, new accessories are created and sold both online in over 180 countries as well as in physical stores. To celebrate Earth Month, CASETiFY has released its Impact Report, where it details the achievements of its Re/CASETiFY Program.
