Global lifestyle brand CASETiFY announced the opening of its first CASETiFY Style Lab in New York City, an immersive consumer-facing retail pop-up bringing fans an inside look at this spring’s hottest upcoming trends. With the recent re-emergence of retro tech and flip phones in fashion reignited by GenZ, the 2400 sq ft retail space will showcase CASETiFY’s best-selling accessories for the foldable Samsung Z Flip4.
CASETiFY’s first NY pop-up will also highlight the creative works of six talented GenZ fashion students, featuring a gallery of styled looks inspired by the brand’s Re/CASETiFY accessories and designs.
In line with its mission of giving new life to old materials, the fashion gallery will be created using only thrifted or upcycled garments to be styled with the Samsung Z Flip4 cases—providing customers a better look at how to style their new accessories. Fashion creative’s whose work will be on display at CASETiFY Style Lab include Pilar Bradley, Victoria Panzella, Kweku Andoh, Arjahn Eve Cox, Rebecca Yoo, and Briah Taubman.
The CASETiFY Style Lab will also include a Re/CASETiFY collection bin in-store to encourage customers to participate in recycling any retired phone cases. To date, the Re/CASETiFY program has diverted over 160,000 phone cases from landfills—roughly the length of 500 Olympic-sized swimming pools—making CASETiFY accessories some of the most eco-friendly products on the market.
