On April 30, Estrella Jalisco, a Mexican beer with more than 100 years of brewing tradition, is celebrating its Mexican heritage and pride in by bringing Lotería, a traditional Mexican game of chance, to Fiesta Broadway to attempt the GUINNESS WORLD RECORDS™ title for the Largest game of lotería.
Fiesta Broadway, the largest Cinco de Mayo festival in the country, unites over 300,000 Angelenos in a celebration that includes musical performances, food, and fun—setting the perfect backdrop for a record-setting game of Loteria.
The game will take place at the Estrella Jalisco Stage at Fiesta Broadway, beginning at approximately 4:00 P.M. PDT. Participants 21 or older will receive wristbands to enter the Loteria section where a GUINNESS WORLD RECORDS adjudicator will be monitoring the event.
Lotería – similar to “bingo” – utilizes pictures of traditional Mexican icons in place of numbered spaces to fill the board. In place of simply calling numbers, the announcer will tell a short riddle or saying, followed by the name of the icon, for players to mark the corresponding piece on their boards.
Estrella Jalisco commissioned 54 pieces of artwork for its sponsored game, curated by J Walter Thompson-Mexico. The winner of the record-setting game will be celebrated by Estrella Jalisco in the true spirit of Fiesta Broadway.
Consumers 21 or older can also partake in the record-setting game from home, using lotería boards found at participating retail locations throughout California for a chance to win one (1) of one hundred (100) limited-edition Estrella Jalisco branded coolers.
All participants, both in-person and at home, are encouraged to submit their official winning Estrella Jalisco Lotería Boards between April 30, 2017 – May 6 at 11:59 P.M. PDT via loteria.absweeps.net. Estrella Jalisco will publish the Lotería cards drawn on its Facebook page by May 5. One hundred (100) randomly selected winning boards submitted by consumers by the deadline will receive limited-edition Estrella Jalisco branded cooler.
Consumers 21 and older can view the results of the lotería drawing, and learn more about the brand, by visiting the Estrella Jalisco Facebook page.