Cheetos and global recording artist Bad Bunny are at it again: teaming up for the third consecutive year to support Hispanic communities across the U.S. and Puerto Rico through the Deja tu Huella (Leave Your Mark) campaign.
Since 2020, the Deja tu Huella campaign has recognized Hispanic communities and called on fans to leave their mark on all they do. This year, the Deja tu Huella notion will be brought to life with the launch of the $500,000 Deja tu Huella Fund.
Bad Bunny said:
I am proud to partner with Cheetos for a third year. Cheetos is known to celebrate all forms of self expression, and, each year, we’ve been able to support people out there leaving their mark.
From expanding the Latin Music category at the American Music Awards in 2020 to collaborating with adidas for an exclusive fashion line in 2021, and now the Deja tu Huella Fund this year, Cheetos has shown its commitment to a community that has impacted and continues to impact my life tremendously.
Between July 18 and August 19, fans are invited to share through TikTok how they would use $25,000 to make a positive impact on Hispanic communities in the U.S. and Puerto Rico. Whether through art, music, fashion, food, education, community service or something else, everyone has the power to transform the world around them – and Chester Cheetah wants to hear about it. To enter for a chance to win $25,000, fans can use the #DejatuHuellaFund and #Entry hashtags when sharing their TikTok video that showcases how they’d use the fund to effect positive change.
The Deja tu Huella Fund is the next iteration of the Cheetos Estudiante Fund that launched during the 2021 campaign. That year, Cheetos joined forces with Bad Bunny and The Good Bunny Foundation to roll out a one-of-a-kind fashion collaboration with adidas to benefit the Estudiante Fund. The profits from the sale of the collection, along with Cheetos’ contribution, provided $500,000 to help fund scholarships for fans who were leaving their mark on their communities. Cheetos’ activity complements the PepsiCo and PepsiCo Foundation commitment to the Hispanic community, with $172 million in support over five years to further build on its long-standing efforts to address racial inequality.