Unlike any ordinary snack mix, Cheetos has unleashed its new Crunch Pop Mix — a mischievously cheesy combination of traditional Cheetos Crunchy and the immensely popular Cheetos Popcorn introduced during last year’s Super Bowl LIV.
Combining two beloved products to create a one-of-a-kind Cheetle-infused snacking experience, Cheetos Crunch Pop Mix brings consumers a new way to snack just in time for the New Year. In fact, the excitement surrounding the new snack mix has inspired Chester Cheetah to issue a mock advisory warning that the new product is so tantalizingly delicious, fans are likely to sneak a few bites from another family member’s stash.
Rachel Ferdinando, SVP and CMO, Frito-Lay North America, said:
2020 was a year unlike any other in that we saw the incredibly popular introduction of Cheetos Popcorn in January, quickly followed by world-changing events that affected every industry differently.
For our brands, we saw trends like Cheetos recipe searches skyrocketing 190%. So now we’re thinking with that lens through everything we introduce to the world. Hopefully, Cheetos Crunch Pop Mix can provide a small moment of joy and bring a few smiles this year.
Cheetos Crunch Pop Mix is available in a 7 oz bag for $3.99 SRP and 2.25 oz bag for $1.89 SRP.
