Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician’s fingertips.
Cheetos is launching the world’s first fingertip sponsorship with global superstar Becky G in hopes of inspiring others to leave their mark on everything they touch. Becky G had this to say:
It’s so surreal that Cheetos – a family favorite – is sponsoring my fingertips so that we can help mi gente.
Giving back and making positive change in my community is important to me, which is why this collaboration with Cheetos and the Deja tu Huella campaign was a no-brainer. It’s helping open doors for so many young people to leave their mark on the world!
As a longtime advocate for the Hispanic community, Becky G is joining the cause to support and celebrate the next generation of Hispanic students via scholarships provided by the PepsiCo Foundation, a community college tour, and a nationwide TikTok challenge.
To support the Hispanic community, the PepsiCo Foundation, in partnership with Cheetos, will award 500 Uplift Scholarships this year to students across 12 different community colleges classified as Hispanic-Serving Institutions (HSIs). In the next three years, the PepsiCo Foundation plans to award more than 2,000 additional scholarships as part of its ongoing partnership with Cheetos.
The Uplift Scholarships provided by the PepsiCo Foundation will not only fund tuition-related costs but also provide support services, including access to emergency grants that would keep students from having to pause schooling, financial management webinars, and opportunities for mentorship with PepsiCo leadership and associates. Some scholars will also receive support for additional resources such as transportation, housing, and food assistance that will allow them to break past barriers that may hinder their pursuit of education.