HexClad, the most innovative kitchenware brand in the world, has enlisted culinary icon and HexClad partner Gordon Ramsay and Pete Davidson to star in their big game ad.
The “Unidentified Frying Object” ad marks another milestone in HexClad’s meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51’s high-tech test kitchen, this groundbreaking campaign blends culinary mastery with sci-fi intrigue, following a classified mission that reveals HexClad’s hybrid technology as an otherworldly discovery. Through surprise and delight, the ad takes viewers on an adventure that suggests the company’s revolutionary cookware might just be too advanced to have originated on Earth.
Renowned for its signature stainless steel hexagon pattern, hybrid technology and proprietary TerraBond™ ceramic surface, HexClad has been disrupting the traditional cookware business since their invasion in 2016. Responsible for spawning an entirely new “hybrid” category, HexClad continues to elevate the industry with award-winning innovation across cookware, kitchen tools, cutlery, accessories and more.