Fans asked, Chex MixTM answered—with a little help from hip-hop legend Sir Mix-A-Lot. After years of calls, petitions, and social media pleas, Chex Mix is bringing the beloved bagel chip back to Traditional Chex Mix.
To remix the classic in a way only Sir Mix-A-Lot and Chex Mix can, the mix master is releasing a remix of his hit “Baby Got Back” for the first time in the song’s 30-year history. The duo teamed up to create a snack-inspired remix and corresponding music video, aptly titled “Bagel is Back.”
Inspired by the classic video with some Chex Mix twists, the song was brought to life in a music video led by award-winning director DAPS and features nostalgia enthusiast and content creator, Chrissy Allen.
Bagel chip makes its highly anticipated return to Chex Mix original recipe, joining corn and wheat Chex, pretzels, rye chips and mini breadsticks, all combined with a unique seasoning blend for a one-of-a-kind snack.