Chipotle Mexican Grill announced it will be hosting a Virtual Prom Afterparty with brand super-fan and digital star David Dobrik at 9:45pm EDT on May 16.
Chipotle’s Virtual Prom Afterparty will immediately follow the Teen Vogue Virtual Prom, of which Chipotle is a presenting sponsor.
Chipotle is inviting students to add their names to the afterparty guest list by requesting access to a private Instagram account @ChipotleAfterParty. The event will feature 10,000 free entrée code giveaways, new product drops, a special Instagram and Snapchat Lens that will let attendees take a photo with David Dobrik, and the chance to chat with David on Instagram Live.
Students attending the afterparty event will have the opportunity to enter for a chance to win a $25,000 scholarship from Chipotle by following @ChipotleAfterParty on Instagram and tuning in to David Dobrik‘s Instagram Live where the winner will be announced.
To help prom-goers all over the country create their own looks, Chipotle is collaborating with e.l.f. Cosmetics to develop the ultimate burrito-inspired cosmetic set. The set features a collection of new e.l.f. products that represent iconic Chipotle ingredients and packaging that includes: Liquid Glitter Silver for burrito foil; Primer-Infused Blush in Always Spicy for guac; Lip Exfoliator Brown Sugar for brown rice; and Putty Primer Matte for sour cream. One hundred e.l.f. sets will be available for purchase from the Chipotle Afterparty Instagram page and www.elfcosmetics.com on May 14.
