America’s #1 Chocolate Chip Cookie brand combines fashion, flavor, and culture for an exclusive collaboration with GRAMMY-nominated hip hop powerhouse Big Sean at ComplexCon to celebrate its BIGGEST innovation now in stores – Chips Ahoy! Big Chewy Cookie in three delicious flavors.
Over three times the size of the Chips Ahoy! Regular Chewy Cookie, this new treat not only levels up snack culture nationwide but will now make its mark in fashion with an exclusive capsule collection with Big Sean.
Featuring bold cookie-inspired styles and Big Sean‘s famous Don Life mantra, the collection features pieces co-designed by Big Sean and created to stand out from the crowd. A Don Life T-shirt features the Big Chewy Cookie towering over the Earth as a nod to Chips Ahoy! Big Chewy Cookie’s immense size and Big Sean’s previous fan-favorite collections, while a premium heavyweight chocolate brown sweatshirt with a large cookie design symbolizes Chips Ahoy! cookie’s beloved chocolatey chips and delicious taste. Fans enjoying their Big Chewy Cookie on the go can toss it in their new oversized tote bag, constructed with a perfectly sized slit to hold the Big Chewy Cookie, or their new classic, nostalgic lunchbox tin.
The capsule collection will drop on November 16 at ComplexCon in Las Vegas, where tastemakers unveil the latest trends and set the cultural agenda. The event is a groundbreaking festival and exhibition, bringing together music, style, sneakers, pop culture, art, food and innovation.
At the event, fans can enter for a chance to win this exclusive drop and try the delicious Big Chewy Cookie flavors – Chocolatey Chip, Chocolatey Brownie, or Chocolatey Caramel – at the Chips Ahoy! booth, which will be impossible to miss. Towering at 18 feet tall, the massive cookie installation will give fans the opportunity to meet Big Sean and snap photos with the music artist, for a limited time on Saturday. If fans can’t make it to ComplexCon, they can enter for a chance to get their hands on the exclusive drop at stories.complex.com/chipsahoysweeps from November 12 through November 27.