Think you’re the biggest fan of Cholula?
On National Hot Sauce Day, you can prove it! Cholula and award-winning chef Aarón Sánchez have inked a new partnership, and to celebrate, the cult-favorite hot sauce is bringing the ultimate heat for fans.
On Wednesday, January 22nd, consumers can pledge their allegiance to flavor by visiting Daredevil Tattoo in New York City, co-owned by Sánchez, to receive one of five exclusive free tattoos, inspired by Cholula.
Born of Mexican descent, Aarón is an award-winning chef, successful restaurateur and a judge on MasterChef. He is incredibly passionate about Cholula, so this partnership, which will include product and recipe development, events, and content, was a match made in hot sauce heaven.
Fans of Cholula are invited to visit Daredevil, located in Chinatown, New York City, between 12:00 pm and 10:00 pm on National Hot Sauce Day, January 22nd, and choose from the inspired tattoo designs.
The original tattoos were designed by world-class artists at Daredevil, one of the premier tattoo shops in New York. By getting inked, not only will fans be able to wear their hot sauce passion on their sleeve (or leg, or chest – wherever!), but each ink recipient will also be entered for a shot at a lifetime supply of Cholula.
Cholula diehards outside of New York can enter for a chance to visit the Big Apple at https://www.instagram.com/cholulahotsauce/ beginning today. One winner will be flown to NYC to hang out with Aarón and the Daredevil crew and go home with an awesome new tattoo.
