Cilantro Taco Grill, the Mexican immigrant-founded fast-casual restaurant with more than 15 locations throughout Chicago, has partnered with new investment partners to fuel the brand’s franchise growth.
Armando Christian Perez (Pitbull) and Fransmart, the global leaders in franchise development will grow what they believe is the next generation of Mexican fast-casual concepts to more than 1,000 units worldwide over the next 10 years, with initial efforts focused on the nation’s top 100 largest markets.
Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s treasured flavors and recipes to the masses by his father, ‘Don Javi’ Morfin. The family’s patriarch, his wife and 11 children immigrated to the USA despite all the dangers of travel, weather elements, and language barriers. The brand has been thriving since the first location opened in 2013, expanding to 15 total locations in the competitive Chicagoland market.
