CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, and Cinépolis, the third largest exhibitor in the world and the number one in tickets sold per theater, announced at CinemaCon, the international trade show for the exhibition industry, they are launching four new ScreenX locations in Mexico.
ScreenX is the world’s first multi-projection cinema that enhances the traditional movie-going experience by seamlessly extending the screens onto the surrounding walls of the auditorium. This revolutionary approach offers viewers a captivating 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive scenic elements, ScreenX immerses audiences in an unparalleled visual environment, reimagining the way movies are experienced.
The new ScreenX locations are a complement to Cinépolis’s two existing ScreenX auditoriums in Mexico City, Cinépolis Las Antenas and Cinépolis Toreo, which also showcases the company’s Ultra 4DX format. The first ScreenX site will be in Morelia and will open this Spring with the additional three ScreenX sites to be announced, which will be in key locations throughout Mexico and are set to open in the near future.
The addition of the four ScreenX locations has strengthened CJ 4DPLEX’s alliance with Cinépolis, a partnership that has already seen over 50 multi-sensory 4DX auditoriums open throughout Cinépolis’ extensive network in Latin America.