Cool Cats, the global character brand that captured the hearts of 28.5 million viewers during their debut in this year’s Macy’s Thanksgiving Day Parade, is launching a special new character brand coffee to bring to life the character stories from their new series “The Milk Chug.”
“The Milk Chug” is a series of episodic shorts that follows the characters of Cool Cats (Blue Cat and his best friends, Chugs, Jo, and Ardi), voiced by stars Maggie Lawson (Jo), Dan Stevens (Ardi) and Zeno Robinson (Blue Cat). Made in collaboration with renowned animation studio Titmouse, the first episode drew an audience of over 300K+ viewers across YouTube, Instagram and Twitter in the first week of its premiere. In that episode, the crew hangs out at a coffee shop called “The Milk Chug,” and competes over who makes the best coffee.
The adventures continue with the premiere of episode two, coinciding with the launch of the new coffee inspired by the series, “Chugs Classic Medium Roast Coffee Beans,” available for purchase via store.coolcats.com/collections/milk-chug.
Launching the coffee bean merch signals yet another intentional move for Cool Cats in the continued efforts to build a global community; a community whose fans include some of today’s most beloved entertainers like Reese Witherspoon, Bill Murray, Mike Shinoda of Linkin’ Park, and Steve Aoki. As a universal symbol of what it means to be “cool,” Cool Cats is on a mission to connect and inspire people’s creativity around the world through immersive experiences, creating rich ecosystem filled with captivating characters, comics, games, merchandise, and animations that are designed to deliver inclusive, impactful, and community-driven stories.
