Don’t call it a comeback: the Coors Light train is bursting out of retirement for this year’s Big Game ad to deliver ‘chill’ across the country. And to keep things mountain-cold, the Chill Train’s conductor is none other than LL COOL J, the coolest of the cool.
Coming to you straight from the Rockies, the Coors Light Chill Train is known for spreading good vibes and chill wherever it goes – and this time it’s bringing some necessary chill to a watch party’s heated moment. Whipping through America’s heartlands at 900 MPH, the beloved beer train crashes through everyday moments – and even a photoshoot with country superstar and songwriter Lainey Wilson – before it smashes into the host’s apartment to deliver Coors Light, exiting to the iconic tune of “Love Train” by The O’Jays.
On game day, Coors Light will also release a special slo-mo extended version of the ad on YouTube that features 100 passengers and special guests who scored a seat on the train inside the ad, including a few familiar faces. All riders received an official contract, $500 in talent fees, and special commemorative swag.