Coors Light is turning up the volume with an all-new, multi-year music partnership with country superstar Lainey Wilson, who was recently nominated for two 2024 Grammys including Country Album of the Year and Best Country Duo/Group Performance.
A Coors Light fan and beer drinker (one who famously said “hold my beer”), Wilson will also bring Coors Light on tour as the official partner for her 2024 Country’s Cool Again tour. In the coming weeks, fans will also be able to shop exclusive limited-edition Coors Light and Wilson merch at LaineyWilson.com.
The new partnership with Lainey Wilson will include a fresh through-the-line advertising campaign including digital and OOH, with retail materials starting to appear in-store in February 2024.