Coors Light is turning up the volume with an all-new, multi-year music partnership with country superstar Lainey Wilson, who was recently nominated for two 2024 Grammys including Country Album of the Year and Best Country Duo/Group Performance.
A Coors Light fan and beer drinker (one who famously said “hold my beer”), Wilson will also bring CoorsLight on tour as the official partner for her 2024 Country’s Cool Again tour. In the coming weeks, fans will also be able to shop exclusive limited-edition Coors Light and Wilson merch at LaineyWilson.com.
The new partnership with Lainey Wilson will include a fresh through-the-line advertising campaign including digital and OOH, with retail materials starting to appear in-store in February 2024.
Don't call it a comeback: the Coors Light train is bursting out of retirement for this year's Big Game ad to deliver 'chill' across the country. And to keep things mountain-cold, the Chill Train's conductor is none other than LL COOL J, the coolest of the cool. Coming to you straight…
Coors Light and Jonas Brothers Announce a Limited Edition Batch of Brothers’ Favorite Beer Coors Light and GRAMMY® Award-nominated multiplatinum powerhouse trio Jonas Brothers have teamed up to create a limited-edition batch of Coors Light that the guys helped to brew. The bottles will feature a custom label that nods…
The Coors Light Chill Train is back and heading to this year's Big Game to bring 'chill' to everyone, everywhere. In 2005, Coors Light's iconic train made its debut, bringing chill across North America. Now, after 12 long years away, it's making its triumphant return - traveling straight from the…
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