Cristiano Ronaldo, the world’s leading athlete, announced his partnership with Graphic India, a leading graphic novel and animation producer focused on creating global superheroes, and VMS Communications, a mobile digital marketing and content management company, to create and launch a new character entertainment property, STRIKER FORCE 7, across animation, comics, publishing, gaming and digital content. The deal was put together by leading sports agency Polaris Sports.
Ronaldo had this to say about his new venture:
I have always been a fan of superheroes and I’m thrilled to help to create this new animated series. In the same way football connects cultures and people around the world, I believe great animated characters and heroes can do the same and that’s why I am excited to bring together these passions of football and superheroes through this project and share it with my fans.
Sharad Devarajan, co-creator and producer of the new series and CEO of Graphic India, said:
Cristiano Ronaldo has inspired millions of people around the world with his dedication, work-ethic and all-around epic game playing. CR7 is a real-life superhero to a generation and Striker Force 7 will bring together a global team of characters from our world (and others), that are representative of the diversity and coolness of his millions of fans.
The animated series was created by Cristiano and Devarajan, who will be Executive Producers on the series along with Diego Guarderas of VMS Communications, Polaris Sports team and Jeevan J. Kang, Graphic’s EVP Creative and also the lead character designer.