Award-winning whisky Crown Royal partnered with multi-platinum country music artist Kane Brown for a second year, returning as the Official Whisky Sponsor of the North American leg of the superstar’s The High Road Tour.
The Crown Royal Rig is officially joining the country music star on the road, taking the partnership with Kane Brownto the next level! The larger-than-life-18-wheeler will pull up to select U.S. cities on the tour schedule, to share the spirit of generosity. Fans 21+ will be invited to participate in the Purple Bag Project†, an initiative dedicated to turning donated Crown Royal bags into care packages for active serving military around the world.
Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.