When Cup Noodles, the iconic brand from Nissin Foods USA, announced that its new paper cup packaging is now microwave-friendly, it sent shockwaves through noodle fans with many asking, “Wasn’t it always?”
As the paper cup hits shelves nationwide, Cup Noodles has released a public service announcement (PSA) starring actor and comedian Craig Robinson that takes a comical and exaggerated look at the ramen cooking habit we all suspected. The PSA encourages fans to share their #PaperCupConfessions now that they can conveniently prepare their noodles in the microwave.
A person who knows a thing or two about paper, Robinson brings to life the satirical PSA that playfully leans into fans’ noodle cooking habits. Set against the backdrop of the Nissin Foods USA headquarters, he hilariously reveals his own confessions, while informing consumers that they can officially microwave their Cup Noodles with its new paper cup.
This packaging evolution marks a milestone for Cup Noodles since its introduction to the U.S. market in 1973. The new paper cup is polystyrene-free, made with 40% recycled paper, and features an exterior sleeve made with 100% recycled paper. Additionally, the new packaging delivers even more convenience, taking just 2 minutes and 15 seconds to cook in the microwave.
