Global music superstar and the “King of Reggaeton,” Daddy Yankee signed on as an Executive Producer for Netflix’s upcoming comedy series, Neon. He will also make a cameo in the series.
Netflix ordered an eight-episode season of Neon, which is in production in Puerto Rico. It will premiere in 2023.
Neon focuses on three friends who move from a small town in Florida to Miami with the hopes of making it big in the world of reggaeton. The show chronicles not only their larger-than-life dreams but the harsh comic realities of attempting to make it in the music industry. Tyler Dean Flores plays Santi, a budding reggaeton artist who, with the help of his friends, Ness (Emma Ferrerira) and Felix (Jordan Mendoza) and A&R rep, Mia (Courtney Taylor) hopes to become the biggest reggaeton star in the world. Or at least make rent.
Neon was created by Shea Serrano and Max Searle is showrunner. The series is executive produced by Serrano, Searle alongside Scooter Braun, James Shin, and Scott Manson for SB Projects and Anne Clements. Kyle Vinuya and Demi Adejuyigbe are set to co-executive produce. Jordan Mendoza serves as consulting producer.