Danny Trejo is one busy man, he’s launched Trejo’s Spirits a new line of 100% natural, vegan, alcohol-free spirits.
Trejo recognizes the importance of sobriety and has been sober for more than 50 years. He sees the launch of his non-alcoholic spirits line as a way to provide a sophisticated alternative for those engaging in the social experience of drinking while recognizing that sobriety is a viable and rewarding lifestyle.
Trejo’s Spirits offer the same complex and interesting flavors as alcoholic drinks, without the hangover or other negative effects. Health and wellness trends have made consumers more conscious of the negative effects of alcohol on the body in recent years, leading to a spike in demand for non-alcoholic beverages. The “sober-curious” movement has an increasing number of Americans questioning their relationship with alcohol and its effects on their overall sense of well-being, and more are abstaining from or substantially reducing their alcohol consumption.
Trejo’s Spirits Zero Proof Tequila presents a bouquet of earthy agave notes, with hints of citrus and subtle floral undertones. The finish is crisp and clean, leaving a gentle warmth that fades gracefully, while the agave essence remains present throughout. This complex profile of all-natural essences, extracts, and distillates makes Trejo’s Spirits an endlessly versatile addition to every home bar—ideal for pairing with your favorite mixers, or simply enjoying over ice with a squeeze of lime. Future flavors will include zero-proof versions of Mezcal, American Whiskey, Rum, and Gin.