Vevo, the world’s leading music video network, and Demi Lovato’s team up to release the official live performance of “HAPPY ENDING,” off her new album, HOLY FVCK.
The video was a single-take, shooting the performance continuously. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. “HAPPY ENDING” follows Demi Lovato’s previously released Official Live Performances of “FREAK,” “EAT ME” featuring Royal & The Serpent, and “29.”
Demi Lovato closely collaborated with Vevo’s team to create a completely bespoke set that allowed room for honesty and vulnerability. The intention of the performance space was to strike a balance between alluring and disorienting, clean and approachable. “HAPPY ENDING” starts off somber, Demi sitting in the front right row of church pews, lost in her thoughts. As she reflects, the camera pulls back and the pews have vanished, leaving her alone on a large red-carpeted platform. She concludes the song under a low ceiling of flashing lights, surrounded by her band supporting her.
Vevo and Demi Lovato have a long history of working together, including a 2012 “Vevo Presents” set, 2017 Vevo x Demi Lovato performance of “Tell Me You Love Me,” and Footnotes videos of “SUBSTANCE,” “SKIN OF MY TEETH” and “Dancing With The Devil.”
